Addis Sew Negn

This creative piece was done after a brief with RedeeMedia. The notion of labels that create a mess in our heads was depicted with the different combinations of words. The labels disappear leaving the main idea that was meant to get across to the audience of the video which was “Addis Sew Negn” (I am a New Creation) bring the video to its end.
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Creative Direction: Genaye Eshetu, Ammanuel A. Wake

Design: Ammanuel A. Wake
Motion Graphics & Animation: Ammanuel A. Wake

Bole Atlas, Ghana Road
In front of Axum Bldg. 4th Floor Addis Ababa, Ethiopia